Content Strategy

Digital strategy

Copywriting & Storytelling

KEYTRUDA HCP Website & IVA REDESIGN

While serving as Group Copy Supervisor / Content Strategist on the agile development team, I was responsible for the content on the KEYTRUDA HCP website. KeytrudaHCP.com is designed to be a non-promotional utility for cancer treaters seeking information about the monoclonal drug used to treat a wide range of tumors.  The recently launched Adverse Event Monitoring & Management feature provides HCPs with detailed guidance for HCPs on recommended dosage modifications, toxicity management guidelines, and patient counseling information.

Content Strategy

Digital strategy

Copywriting & Storytelling

KEYTRUDA Interactive Visual Aid Innovation

The latest KEYTRUDA IVA innovation is designed to maximize the effectiveness of assets reps use for detailing in the post-COVID area by making the content more tailored and presentation-friendly.